US Edition17 Candid Insights on Scaling Events Internationally in an Era of Economic Uncertainty - Event Marketer
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17 Candid Insights on Scaling Events Internationally in an Era of Economic Uncertainty - Event Marketer
If you’re looking for a pop song to sum up the state of the event industry when it comes to global- ization, there are a few solid choices. “It’s the End of the World as We Know It (and I Feel Fine),” by R.E.M. sums up the perpetual state of change event leaders operate in. “Everybody Wants to Rule the World” by Tears for Fears nicely captures the ambition of brands looking to create relevance for their products and services in global markets. B…
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