US Edition53% of Marketers Prioritizing Outcomes-Based Buying in 2025
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53% of Marketers Prioritizing Outcomes-Based Buying in 2025
Despite an unpredictable economic environment, with the Upfronts now upon us many marketers expect TV/video budgets to rise. Measurable outcomes are the top priority in media buying decisions, according to iSpot’s 2025 market research survey. When asked to pick the most critical factor when buying and negotiating media, 53% of respondents said outcomes, with value a distant second (27%) and verified ad delivery third (11%).Only 9% said program r…
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