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U.S. Ski Resorts Report 61.5 Million Visits in 2024-25, Second-Highest Showing on Record

  • U.S. Ski resorts recorded 61.5 million visits in the 2024-25 season, marking the second-highest figure on record nationwide.
  • This high visitation follows four of the five busiest seasons since 2021 and reflects a possible lasting increase from the pandemic demand surge.
  • The Pacific Northwest experienced a record high with 4.7 million skier visits, while the Rocky Mountain region saw 26.4 million visits—a slight decrease from its previous peak but still marking its third-best season on record.
  • NSAA President Michael Reitzell noted that although the definition of "normal" may still be shifting, the current season provides a valuable benchmark demonstrating steady and healthy industry growth, reflected in a 1.7% rise compared to last season.
  • The sustained high visitation and growth in season passes suggest the 2024-25 season may establish a new baseline for the ski industry despite ongoing weather variability.
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Denver Gazette broke the news in on Monday, May 12, 2025.
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