4 Articles
4 Articles
Gen Z and the rise of ‘bed rotting’ escapism - Thred Website
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit that many of us are … Continued
Why Gen Z Struggles With Boredom—And How To Change That
The other day, I was binge-watching my favourite show on an OTT platform. While the one-minute ads in between did manage to frustrate me to no end, I somehow ended up remembering the time when television would constantly play ads, and that somehow never seemed irritating. How does even our limit for patience seem to fade away? In a world of instant connection, the term “isolation” feels almost alien. Some define isolation as living completely al…
81% of Gen Z report wishing it was easier to disconnect from digital devices
New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement Quad/Graphics, Inc. , a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for more in-real-life (IRL) brand experiences. The report, titled “The …
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