US Edition8x8 risks confusing the market
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8x8 risks confusing the market
8×8 has recently undertaken a foundational pivot, shifting from a company with communication and collaboration at its core to one with customer experience making up its central identity. Concurrently, 8×8’s ‘XCaaS’ platform – housing an integrated mix of unified communication, customer experience, and Communications Platform as a Service (CPaaS) capabilities – has been renamed the ‘8×8 Platform for Customer Experience (CX)’. Given the importance…
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