A brand of one’s own: how Denmark’s women are redrawing fashion’s rules

A brand of one’s own: how Denmark’s women are redrawing fashion’s rules

In an industry dominated by male creative directors, a quiet shift is taking place in Copenhagen, where women are not only leading labels but redefining what success looks likeFootball fans will be familiar with the manager musical chairs, but fashion has been strangely similar over the last year. Since mid-2024 there have been 17 new designers appointed to head up houses including Gucci and Dior. But, in an industry fuelled by womenswear, just …