US EditionA Detailed Breakdown of Don Julio’s Creator-first 194구 Campaign
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A Detailed Breakdown of Don Julio’s Creator-first 194구 Campaign
In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to execute a 360-degree program in partnership with Gou (pronounced “goo”) that blended spirits, music and fashion across global pop…
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