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Decathlon Opens Its First Shop Entirely Dedicated to Running in Bordeaux

Summary by Le Figaro
The Ensign of the galaxy Mulliez embarks on the conquest of the "runners" of the city centres.

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Capital.frCapital.fr
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Decathlon: Find Out Why Its New Store Concept Will Make You Run

Expert joggers, are you ready! The sports brand Decathlon inaugurates in Bordeaux its first shop 100% dedicated to running. An ultra-specialised shop designed for performance. The beginning of a new strategic sprint for the brand?

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Le FigaroLe Figaro
Lean Right

Decathlon Opens Its First Shop Entirely Dedicated to Running in Bordeaux

The Ensign of the galaxy Mulliez embarks on the conquest of the "runners" of the city centres.

·Paris, France
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actu.fractu.fr

A World Premiere: in Bordeaux, Decathlon Opens a Unique Concept Store

Decathlon opened its first 100% running store on 14 May in Bordeaux. It is a world premiere, designed to offer personalized follow-up to all types of runners.

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actu.fr broke the news in on Friday, May 16, 2025.
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