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Influencer Shot Live on TikTok: How Rampant Is Femicide in Mexico?

  • Valeria Marquez, a 23-year-old Mexican influencer, was fatally shot on 13 May 2025 while livestreaming from her beauty salon in Zapopan, Jalisco.
  • The Jalisco prosecutor's office is investigating her killing as a femicide, a term describing gender-based murders where women are killed due to their gender.
  • Mexico faces a significant femicide problem, with 852 women killed in 2023 and a national femicide rate near 1.3 per 100,000 women, tied with Paraguay, Uruguay, and Bolivia.
  • Valeria was reportedly waiting for a gift from a man just before the shooting, leading to social media speculation about her friend Vivian de la Torre, though authorities have found no confirmed leads.
  • Valeria's death highlights the persistent violence against women in Mexico amid rising global femicide rates, raising questions about motives amid common gender-based violence in the country.
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TVA Nouvelles broke the news in Montreal, Canada on Wednesday, May 14, 2025.
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