US EditionNew poll finds about 3 in 10 adults follow women's sports
- A new poll conducted in April 2025 found about 3 in 10 U.S. Adults follow women's professional or college sports closely, while about half follow men's sports.
- The rising visibility of athletes like Caitlin Clark and increased streaming, along with name, image, and likeness deals, have contributed to growing interest in women's sports.
- The AP-NORC poll surveyed 1,260 adults using a representative AmeriSpeak Panel, revealing overlapping fandoms with around 90% of women's sports fans also following men's sports.
- Following a record-setting attendance season, the 2025 WNBA schedule will feature a new franchise, the Golden State Valkyries, and will expand the number of games each team plays in the regular season to 44, up from 40.
- Despite growing popularity and accessibility, men's sports remain more popular, suggesting women's sports have opportunity for growth but currently attract more casual fans.
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Center
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About 30% of U.S. adults are women’s sports fans, according to poll
WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.
·Portland, United States
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Poll: About 3 in 10 US adults follow women’s sports
WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest…
Coverage Details
Total News Sources86
Leaning Left15Leaning Right5Center61Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 19%
C 75%
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