Ad of the Day: Central Cee stars in heartwarming Chelsea FC kit launch

Chelsea FC dazzles with a new campaign to unveil its seasonal kit

Photo: Chelsea FC Key figures from Chelsea FC’s men’s and women’s teams, along with Madness frontman Suggs and rap star Central Cee, star in a new, emotional and lighthearted campaign celebrating the launch of the club’s new Nike kit, available starting May 16. This production, which brings together elite footballers and major music personalities, aims to show that Chelsea is more than just a football club — it’s a cultural icon at the heart of …

Chelsea FC’s 2025/26 kit launches with star-studded ‘London, It’s Our House’ campaign by ICONIC and TILL DAWN.

A host of stars from Chelsea Football Club’s men’s and women’s teams – as well as Madness legend Suggs and rap superstar Central Cee – dazzle in a hilarious and heartwarming new film marking the launch of Nike’s new kit for the club which premieres 16th May. The two minute long video, called ‘Our House’ and soundtracked by the Madness hit of the same name, features a stellar cast including Lionesses Millie Bright and Lauren James, England stars …

Ad of the Day: Central Cee stars in heartwarming Chelsea FC kit launch

‘London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.