US EditionAdSpot: ASICS, Zomato, SAP & more
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AdSpot: ASICS, Zomato, SAP & more
In this week's Ad spot, Pika’s new campaign, 'Pikapocalypse,' turns doom into delight using AI-powered escapism. Launching with an anthem film directed by Marie Schuller, the campaign showcases Pika’s surreal creative tools, letting users swap mundane or stressful realities with absurd, joyful edits—like turning cat poop into a bonsai tree. Developed with Ceiling Train and Abandon, the film taps into Gen Z and millennial disillusionment, showing…
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