X Advertisers From Nestle to Shell Deny Musk’s Boycott Claims

X advertisers from Nestle to Shell deny Musk’s boycott claims

Advertisers say they didn’t coordinate an ad boycott of Elon Musk’s X following his purchase of the social media platform. Find out more

X Advertisers From Nestle to Shell Deny Musk’s Boycott Claims

Nestle SA, Shell PLC, Abbott Laboratories and a handful of other companies say they didn’t coordinate an advertising boycott of Elon Musk’s X following the billionaire’s purchase of the social media platform, refuting claims made in a lawsuit.

Advertisers hit back at Elon Musk's ad boycott lawsuit, saying X disrupted its own business and 'alienated' customers

Advertisers hit back at Elon Musk's claims that they illegally coordinated to boycott of X.Anna Moneymaker/Getty ImagesAdvertisers have hit back at X's lawsuit, which claimed they illegally boycotted the platform.In a legal filing, advertisers said there was no conspiracy and X disrupted its own business.The case centers on members of a now-defunct initiative, the Global Alliance of Responsible Media.The advertisers and trade group targeted by a…

Brands seek dismissal of Elon Musk lawsuit over advertising boycott from X

The major companies and brands that abandoned X/Twitter when Elon Musk took over are fighting back at his decision to sue them. The companies that curtailed advertising on Musk’s social media platform X over concerns about its ability to control harmful content have reportedly asked a judge to dismiss a lawsuit accusing them of boycotting the billionaire entrepreneur’s company. Musk’s takeover of Twitter in 2022 marked a significant shift in the…

Top advertisers push back against Elon Musk’s claims of coordinated boycott on X

New Delhi: A group of global advertisers, including Nestlé, Shell, Abbott Laboratories, and others, have denied allegations by Elon Musk’s X Corp that they colluded to orchestrate a boycott of the platform, formerly known as Twitter. In a joint filing in a Texas federal court this week, the companies called on the court to dismiss a lawsuit brought by X, rejecting claims that their ad pullback was part of a coordinated campaign. Instead, they sa…

Advertisers push back against X’s lawsuit, deny antitrust violations

Nestlé SA, Shell PLC, Abbott Laboratories and several other global corporations have denied participating in a coordinated advertising boycott of Elon Musk’s social media platform, X, formerly known as Twitter. The companies made the assertion in a joint court filing submitted to a federal judge in Texas, seeking dismissal of a lawsuit filed by X. The legal dispute stems from a suit brought by X Corporation, which accuses multiple firms of engag…