After killing the French brands, Shein plays the saviors

Jennyfer's recent liquidation has rekindled the debate on the fragility of French brands, particularly in the mid-range segment. It is said that the brand has not survived competition from e-commerce and ultra-fast fashion giants. Do these explanations really hold water? A poor diagnosis inevitably leads to poor answers. Retail expert Jérémie Herscovic offers a different interpretation of the current crisis and situates the problem elsewhere tha…

The ready-to-wear brand, in judicial liquidation, attracts several buyers, but the current proposals threaten hundreds of jobs. Twelve investors have shown their interest in taking back Jennyfer, according to the information confirmed by the staff representatives. Of these candidates, only two are considered to be solid, although both would result in massive abolitions of posts. [...] L'article Jennyfer in search of a savior: twelve candidates i…

This new Shein program falls at a very opportune time.