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Airbnb CEO launches collaborative experience program with Seventeen in Seoul

Summary by koreatimes.co.kr
Airbnb aims to redefine itself as more than just a home-sharing platform, CEO and co-founder Brian Chesky said Wednesday during a press conference in Seoul, unveiling a one-time experience program that allows fans of K-pop boy group Seventeen to interact directly with the artists while traveling in Korea. Chesky arrived in Seoul on the final leg of a global tour promoting the company's "2025 Summer Upgrade," first announced in Los Angeles last m…

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Airbnb CEO launches collaborative experience program with Seventeen in Seoul

Airbnb aims to redefine itself as more than just a home-sharing platform, CEO and co-founder Brian Chesky said Wednesday during a press conference in Seoul, unveiling a one-time experience program that allows fans of K-pop boy group Seventeen to interact directly with the artists while traveling in Korea. Chesky arrived in Seoul on the final leg of a global tour promoting the company's "2025 Summer Upgrade," first announced in Los Angeles last m…

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koreatimes.co.kr broke the news in on Wednesday, June 4, 2025.
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