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Airbnb’s new app for 'services' is getting shot down by critics — here's why CEO Brian Chesky should be thrilled

  • Airbnb launched a redesigned app on May 13, 2025, in Los Angeles offering vetted in-home Services alongside a relaunch of its Experiences product in 260 cities.
  • The launch follows lessons from Airbnb's 2016 Experiences attempt, which focused too much on non-tourist activities and halted during the pandemic.
  • The new Services include 10 categories such as chefs, personal trainers, spa treatments, and photography, with many starting below $50 and providers averaging 10 years of experience.
  • CEO Brian Chesky stated the expansion aims to enhance user data and trip building, expecting these products to take years to scale and potentially generate over $1 billion annually.
  • Airbnb will charge a roughly 15% commission on bookings, intends to manually vet providers for quality, and sees the offerings as part of long-term growth beyond core rentals amid slowing travel demand.
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Skift broke the news in New York, United States on Tuesday, May 13, 2025.
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