US EditionAli Reed Joins Brainlabs EMEA as Chief Growth Officer
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Ali Reed Joins Brainlabs EMEA as Chief Growth Officer
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote was attributed to John Wanamaker over a century ago, and yet the sentiment rings true for the majority of advertisers today – caused by slow adoption of the latest measurement methodologies and inability to cut through organisational barriers between marketing and finance. Google’s Think Measurement Summit, which I had the privilege of attending…
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