Almost all plant-based meat and dairy categories are down in 2025, Spins reports

Plant-based meat by numbers: Grim reading for the US retail market, brighter spots in foodservice and globally

US retail sales of plant-based meat fell 7.5% to $1.13 billion in the year to April 20, 2025, with units down 10%, according to new data from SPINS shared with AgFunderNews. Sales of frozen meat alternatives were down 5.3% to $782.3 billion, accounting for 69% of category sales, while sales of refrigerated alt meat—a category that has been going backwards since Q3, 2021—fell 12.1% to $349.7 billion. The only subsegments delivering growth over th…

Almost all plant-based meat and dairy categories are down in 2025, Spins reports

Virtually all plant-based meat and dairy categories are seeing steep declines in units and dollar sales, as the industry grapples with a path forward following high-profile market misses and startup struggles.