Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon Prime Video will show you contextual AI-created ads when you pause a show

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created on the fly, using AI, depending on the specific scene of a TV show or movie that is on the screen at any given time. For…

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

Amazon Prime Video Ads Update: Amazon’s OTT Steaming Platform Will Include ‘Limited’ Advertisements Starting From June 17, 2025, Platform Announces New Ad-Free Plan | 📲 LatestLY

Amazon Prime Video, e-commerce giant's OTT steaming service platform, announced an important ad update. It said that Amazon Prime Video to include advertisements starting from June 17, 2025 and also announced a new Amazon Prime ad-free plan. 📲 Amazon Prime Video Ads Update: Amazon’s OTT Steaming Platform Will Include ‘Limited’ Advertisements Starting From June 17, 2025, Platform Announces New Ad-Free Plan.

Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.

While the advertising market remains marked by economic uncertainty, presentations upfront 2025 by Amazon and Disney illustrated two complementary visions of the future of monetized streaming: one focusing on the convergence between e-commerce, advertising technology and event content; the other focusing on the strength of its brands, the flexibility of its programmatic offer and the depth of its sport and entertainment ecosystem. Amazon: When e…

Amazon has announced new advertising formats for Prime Video that promise to change the way viewers interact with ads. One of the most striking are the contextual pause ads generated by AI, which will reach the platform in the fourth quarter of the year, according to AdExchanger. Specifically, this [...] The post Amazon announces three new advertising formats for Prime Video appeared first on Ecommerce News.