Prime Video Is Increasingly Using Generative AI To Enhance In-App Viewing — Here’s Where To Expect The Tech From Live Recaps To Language Dubbing

Amazon Prime Video to Other Streamers: You Need Us

The utopian vision of streaming is that one day there will just be one streamer to rule them all, a unified platform that lets you search, browse, and watch everything across all different services in one place. That means no more switching apps, no more remembering separate passwords for individual services, and no guessing which movie or show is on which platform. Honestly, it’s what cable or satellite with a DVR was like once upon a time, or …

Prime Video Is Increasingly Using Generative AI To Enhance In-App Viewing — Here’s Where To Expect The Tech From Live Recaps To Language Dubbing

Prime Video users are beginning to have more run-ins with artificial intelligence across the platform, whether they know it or not. At a conference at its Culver City studio headquarters, Amazon pulled back the curtain Wednesday on many of the ways that the company is using AI to power its subscription streaming service and help tailor the interface to its more than 200M monthly active users. From AI-powered broadcast enhancements and recaps…