Haul, the new bargain Amazon site, where everything is under £20
- Amazon UK launched Haul, a new shopping service with products priced under £20, starting its beta rollout in May 2025.
- This launch follows Haul’s initial release in the US in late 2024 amid growing competition from low-cost rivals like Temu and Shein.
- Haul offers thousands of affordable, verified items with free delivery on orders over £15 and a 15-day free returns policy via familiar locations.
- John Boumphrey, Amazon UK Country Manager, stated that with many shoppers eager to cut costs, the company is pleased to offer a wider range of affordable choices.
- Haul aims to provide a budget-friendly option within Amazon's app, potentially affecting competitors and customer shopping behavior in the UK market.
Insights by Ground AI
Does this summary seem wrong?
15 Articles
15 Articles
All
Left
3
Center
2
Right
Amazon launches new UK outlet set to rival Temu with ‘crazy low prices’
Products on Haul are all £20 or less (Picture: Getty Images) Shoppers can’t get enough of Temu, which allows them to fill their baskets with a never-ending array of bargain products to buy ‘like a billionaire’. And now, Amazon UK is getting in on the action with the launch of Haul, a new section dedicated to affordable, trending items. Initially released in the US late last year, the outlet is now being rolled out to UK customers too – so you ca…
·London, United Kingdom
Read Full Article

Amazon to roll out low-cost Haul service in the UK
The launch comes as Amazon seeks to battle the rapid growth of Chinese-linked e-commerce rivals Temu and Shein.
·London, United Kingdom
Read Full ArticleCoverage Details
Total News Sources15
Leaning Left3Leaning Right0Center2Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
C 40%
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage