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Haul, the new bargain Amazon site, where everything is under £20

  • Amazon UK launched Haul, a new shopping service with products priced under £20, starting its beta rollout in May 2025.
  • This launch follows Haul’s initial release in the US in late 2024 amid growing competition from low-cost rivals like Temu and Shein.
  • Haul offers thousands of affordable, verified items with free delivery on orders over £15 and a 15-day free returns policy via familiar locations.
  • John Boumphrey, Amazon UK Country Manager, stated that with many shoppers eager to cut costs, the company is pleased to offer a wider range of affordable choices.
  • Haul aims to provide a budget-friendly option within Amazon's app, potentially affecting competitors and customer shopping behavior in the UK market.
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The Independent broke the news in London, United Kingdom on Tuesday, May 6, 2025.
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