US EditionAMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
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AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their pre-shows beginning July 1. Why is this a big deal? Bigger than the taxation of trade routes? Because AMC close to six years ago said it wouldn’t partake in National CineMedia’s new ad spots. At the time, AMC believed more ads would make moviegoers mad. Well, AMC has changed course. Other rivals are already running longer ads …
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