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Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is

Summary by cosmeticsbusiness.com
Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?
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cosmeticsbusiness.com broke the news in on Friday, May 16, 2025.
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