US EditionAndrex tackles toilet shame in new ads - Marketing Beat
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Andrex tackles toilet shame in new ads - Marketing Beat
UK toilet paper brand Andrex has unveiled a new campaign to encourage children to “conquer” toilet shame. Research from the brand, which is owned by Kimberley Clark, found 75% of UK school kids do not feel comfortable pooing at school, and were risking their health because of it. It showcased 30% of children have skipped lunch because it makes them poo and 52% don’t drink water at school to avoid it. Additionally, 45% of respondents have held th…
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