Appeals court confirms that tracking-based online advertising is illegal in Europe

Europe: Brussels court ruling on tracking-based ads a major win for right to privacy

Responding to the Brussels Court of Appeal ruling establishing that the consent model underpinning tracking-based advertising by Big Tech companies such as Google, Microsoft, Amazon and X in Europe is incompatible with EU privacy data law, Hannah Storey, Amnesty International Policy Advisor on Technology and Human Rights said: “This a major win for the right to privacy and a clear message that the tech industry should move away from surveillance…

Bad news for companies that like to use cookies and other techniques to track people online. And good news for online privacy fighters:…

Appeals court confirms that tracking-based online advertising is illegal in Europe

The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU.

EU court rules that tracking-based online ads are illegal

The Brussels Court of Appeal ruled Wednesday that the use of tracking by online advertisers relies on an inadequate consent model and is illegal in Europe.

“TCF” cookie consent popups violate GDPR; OSNews wants to stop using cookie popups too once we get enough Patreons – OSnews

You may not have heard of the “Transparency & Consent Framework”, but you’ve most likely interacted with it, probably on a daily basis. The TCF is used by 80% of the internet to obtain “consent” from users to collect their data and share it among advertisers – you know, the cookie popups. In a landmark EU ruling yesterday, the TCF has been declared to violate the GDPR, making it illegal. For seven years, the tracking industry has used the TCF a…

Belgian court limits IAB Europe's role in TCF framework

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.