US EditionApple Is Moving Away From Its Fall-Only iPhone Launch Schedule, Report Says
- Apple plans to shift its iPhone release schedule by launching high-end iPhone 18 Pro models in fall 2026 and standard models in spring 2027.
- This change departs from Apple’s tradition of unveiling all new iPhones simultaneously each September and aims to address production and marketing challenges.
- The staggered launch will help manage a larger lineup, including a new foldable iPhone debuting with the Pro models in late 2026.
- Apple reported iPhone sales of $46.84 billion this quarter, up from $45.96 billion last year, while CEO Tim Cook noted a $900 million tariff impact expected next quarter.
- Apple expects the new schedule to boost sales by giving base models more market attention and optimizing manufacturing amid changing demand and competition.
45 Articles
45 Articles
Rumor: Apple Planning to Split Fall Launch Tradition Right in Half
Every autumn, it all comes like clockwork. Pumpkin pie, hockey season, sweater weather, and Apple’s fall launch event. The one with all the iPhones that try to convince us to upgrade yet again. At least, that’s the way it’s always been, but it may not be for much longer. That is, at least according to recent statements by Ming-Chi Kuo, an Apple analyst who’s been a fairly reliable source of leaks in the past. With the iPhone lineup growing budge…
Apple plans to split iPhone 18 launch into two phases in 2026
Apple is planning to split the launch of its iPhone 18 range, expected in 2026, by about half a year, The Information reported, citing supply chain sources. The company is planning to release the Pro versions of the iPhone 18 in fall 2026, and push the release of the less expensive iPhone 18, along with […]
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