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'AI can do job of 700 agents': Swedish firm that stopped hiring humans, wants them back

  • Swedish fintech Klarna paused all hiring in December 2023 after replacing many customer service roles with AI technology.
  • The company’s prior strategy prioritized AI to handle customer chats but faced quality issues and a 22 percent headcount drop by natural attrition.
  • Klarna CEO Sebastian Siemiatkowski acknowledged AI completed about 75 percent of 2.3 million chats but admitted human support remains critical for customer satisfaction.
  • Siemiatkowski emphasized that prioritizing high-quality human customer service is essential for the company moving forward, indicating a renewed focus on employing people rather than relying solely on AI.
  • Klarna has launched a new recruitment drive targeting students, rural workers, and passionate users to rebuild human customer service with a remote, gig-model setup.
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fintechinshorts.com broke the news in on Thursday, May 8, 2025.
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