As Lego opens first store in India, toymaker targets new customers, including adults

As Lego opens first store in India, toymaker targets new customers, including adults

Lego threw open its first-ever store in India in Gurugram on Friday, making a long-term bet on the world’s fastest-growing economy.

Lego’s India Presence: First Gurugram Store Signals Long-Term Bet on World's Fastest-Growing Economy

Lego Embarks on Indian Retail Journey with Gurugram FlagshipGlobally celebrated Danish toymaker, The Lego Group, has made a significant entry into the Indian market with the inauguration of its first-ever certified store in Gurugram today - Friday, May 23, 2025. This strategic move highlights the company's long-term commitment to India, recognised as the world's fastest-growing major economy. The new store aims to provide an authentic and immers…