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As WNBA popularity soars, player salaries remain a big hurdle for the league to address

  • Breanna Stewart, a WNBA star and union member, is entering a crucial third round of collective bargaining negotiations amid the league's rising popularity in 2025.
  • The negotiations follow players opting out of the current CBA two years early to seek a fairer share of growing revenues fueled by new sponsorships and a $200 million annual media rights deal starting in 2026.
  • While the league added more teams, roster spots, and charter flights, players still earn a small fraction of revenue, with star maximum salaries only recently raised from $117,500 in 2019 to about $240,000 today.
  • Economics professor David Berri notes the WNBA generated about $200 million in 2023, but player salaries lag far behind the NBA’s, where minimum pay exceeds $1.1 million and revenue topped $11 billion last season.
  • The ongoing talks present a key opportunity to boost WNBA player salaries toward a $1 million average and greater revenue shares, though potential game sit-outs highlight tensions over the league's enduring pay disparities.
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As WNBA popularity soars, player salaries remain a big hurdle for the league to address

Breanna Stewart will start her ninth WNBA season in a few days. The New York Liberty All-Star and WNBA champ has been around the league long enough to watch her peers fight for visibility. She's seen only a small uptick…

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The Hamilton Spectator broke the news in Hamilton, Canada on Wednesday, May 14, 2025.
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