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Asahi Group to open low- and no-alcohol pop-up bars in Japan and South Korea – Inside Food & Drink

Summary by insidefoodanddrink.com
Smart Drinking Co., Ltd., a part of Asahi Group Holdings, announced the launch of its #SUMADORI Me pop-up bars as part of a new campaign promoting inclusive and responsible drinking. The bars, which will offer more than 10 types of cocktails with either no or low alcohol content of 0.5% or 3%, are set to open sequentially in Nagoya, Osaka, and Fukuoka, Japan, as well as Seoul, South Korea, starting April 25 for a limited time. The pop-up bars are
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insidefoodanddrink.com broke the news in on Friday, May 2, 2025.
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