US EditionAscend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand's Next Era of Growth
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Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand's Next Era of Growth
Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the Ascend Collection brand with more than 400 independent resort, historic and boutique hotels open around the globe. Established as the first soft brand in the hotel industry in 2008, Ascend continues to be a vanguard in the upscale segment, delivering meaningful results for owners and memorable stays for g…
Ascend Collection Surpasses 400 Openings Globally
NORTH BETHESDA, Maryland—Choice Hotels International, Inc. celebrated a milestone for the Ascend Collection brand with more than 400 independent resort, historic, and boutique hotels open around the globe. Established as the first soft brand in the hotel industry in 2008, Ascend continues to deliver results for owners as demand for bespoke hotel experiences keeps growing. As part of the next chapter of the brand’s growth, Choice Hotels is stream…
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