US EditionASCI Updates Influencer Guidelines for Health and Finance Sectors: Strikes Balance Between Expertise and Expression
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ASCI Updates Influencer Guidelines for Health and Finance Sectors: Strikes Balance Between Expertise and Expression
In a strategic move acknowledging the evolving nature of influencer marketing in India and curbing the spread of false information by digital influencers, the Advertising Standards Council of India (ASCI) has updated its influencer advertising guidelines, specifically targeting influencers in the health and finance sectors. This update, announced on April 28, 2025, through a press release, introduces a more structured approach to how influencer …
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