Asda Trialling Healthier Choices Initiative

Asda Trials Store Makeover to Nudge Shoppers Towards Healthier Choices

Asda has rolled out a pilot programme in 10 of its stores across the UK to explore how simple in-store changes can encourage customers to make healthier food choices. The initiative forms part of a long-standing collaboration with innovation charity Nesta, focusing on how retailers can support the nation to lead healthier lives without compromising on value or choice.Running until the end of June, the trial includes a wide range of subtle interv…

Asda Trialling Healthier Choices Initiative

Asda is set to trial a number of health-led initiatives across 10 of its stores, with the aim of reducing barriers to encourage people to make healthier food & drink choices. Rolling out over the next 12 weeks, the initiative (more…) The post Asda Trialling Healthier Choices Initiative appeared first on KamCity.

Asda launches healthier choices trial in 10 stores

Asda is to trial several health-led initiatives across 10 stores, as it looks to reduce barriers to better health and encourage customers to make healthier choices. Launching in stores over…