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'Assassin's Creed' no savior for struggling Ubisoft

Ubisoft experienced a 20.5% decrease in total net bookings for the year concluding on March 31, 2025, leading to an 18% drop in its share price on Thursday.
The decline followed financial struggles marked by development issues, underperformance of key titles, and disappointing shipments despite strong 'Assassin's Creed Shadows' sales.
In late March, Ubisoft announced creating a new subsidiary for its top franchises, including 'Assassin's Creed', with Chinese company Tencent investing 1.16 billion euros for a 25% stake.
Analyst Martin Szumski described the restructuring as "the least committal of the available options" and noted investors were "underwhelmed," keeping the stock under pressure.
Ubisoft expects net bookings to remain stable in 2025-26 and aims to break even, while further restructuring and cost-cutting measures are planned to improve financial health.

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CNBC

Center

Assassin's Creed maker Ubisoft plunges 18% as outlook fails to impress

Ubisoft, which is behind the "Assassin's Creed" franchise, said it sees net bookings for the current fiscal year being "stable" year-on-year

2 days ago·United States

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Le Devoir

Center

Ubisoft falls back into red despite the game "Assassins Creed"

The year was marked by several disappointments for the group, and the announcement of the creation of a new subsidiary.

2 days ago·Montreal, Canada

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Bloomberg

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Ubisoft Forecasts Flat Sales, Extends Work on Top Game Titles

Ubisoft Entertainment SA, the video-game maker behind the popular Assassin’s Creed title, forecast flat sales for the new fiscal year and said some of its biggest productions will get more development time.

3 days ago·United States

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Le Figaro

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Upstream of its reorganization, Ubisoft announces a new savings plan

At the end of the year, the group will create its new subsidiary, co-financed by Chinese giant Tencent. It gives new details on this future reorganization.

3 days ago·Paris, France

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InsideNoVA.com

+15 Reposted by 15 other sources

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'Assassin's Creed' no saviour for struggling Ubisoft

A bumper release for the latest "Assassin's Creed" instalment did not save French video games giant Ubisoft from falling back into the red in its 2024-25 financial year, the company said on Wednesday.

3 days ago

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The Manila Times

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Ubisoft dispatches gloomy year with 'Assassin's Creed' rescue

(UPDATE) PARIS ― Earnings data from French games giant Ubisoft is set to show on Wednesday that historic cash-cow series 'Assassin's Creed' has saved it from a disastrous year with multiple setbacks.

3 days ago·Manila, Philippines

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