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Aviva's Direct Line deal faces UK competition probe

  • Aviva agreed to acquire its insurance rival Direct Line for £3.7 billion in a deal announced on December 23, 2024.
  • Britain's Competition and Markets Authority launched a probe to assess if the takeover would substantially lessen competition in the UK insurance sector.
  • The combined company would control over 20% of the UK home and motor insurance market, making it a significant competitor alongside firms like Legal & General.
  • Aviva will pay 129.7 pence per Direct Line share, with Aviva shareholders owning 87.5% and Direct Line shareholders 12.5% of the new group, and CMA feedback is due by May 29.
  • The CMA will report its findings by July 10, while concerns remain over 2,300 potential job losses due to post-deal cost-cutting at both firms.
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RTÉ broke the news in Ireland on Wednesday, May 14, 2025.
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