Aviva's Direct Line deal faces UK competition probe
- Aviva agreed to acquire its insurance rival Direct Line for £3.7 billion in a deal announced on December 23, 2024.
- Britain's Competition and Markets Authority launched a probe to assess if the takeover would substantially lessen competition in the UK insurance sector.
- The combined company would control over 20% of the UK home and motor insurance market, making it a significant competitor alongside firms like Legal & General.
- Aviva will pay 129.7 pence per Direct Line share, with Aviva shareholders owning 87.5% and Direct Line shareholders 12.5% of the new group, and CMA feedback is due by May 29.
- The CMA will report its findings by July 10, while concerns remain over 2,300 potential job losses due to post-deal cost-cutting at both firms.
15 Articles
15 Articles


Probe into Aviva’s £3.7bn deal for Direct Line launched by competition watchdog
The Competition and Markets Authority will look at whether the deal could result in a ‘substantial lessening of competition’ in the sector.
Aviva's Direct Line deal faces UK competition probe
Aviva's bid to become Britain's largest home and motor insurer via a £3.7 billion planned takeover of smaller rival Direct Line suffered a potential setback today, after Britain's antitrust watchdog said it would review the deal.
Government launches CMA growth ‘reset’ – Mortgage Finance Gazette
Labour has published a strategic “reset” for the Competition and Markets Authority, which will see it “prioritise growth while ensuring effective competition and consumer protection”. The move comes a day after the watchdog opened a probe into Aviva’s £3.6bn takeover of Direct Line to… The post Government launches CMA growth ‘reset’ appeared first on Mortgage Finance Gazette.
Coverage Details
Bias Distribution
- 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage