AWE2025: Gladiators, speed dating and the power of laughter - Marketing Beat

Interview with Ori Inbar about AWE, investments in VR, and more!

I had the immense pleasure of speaking with Ori Inbar, the chairman of AWE, one of the most important events in XR, VR investor, and great XR enthusiast. We spoke about the incredible new opportunities for developers, creatives, and gamers that will attend AWE this year; where is the VR ecosystem nowadays; the VR investment landscape; and many other interesting things! You can watch the integral interview in the video here below, or keep reading…

AWE2025: Gladiators, speed dating and the power of laughter - Marketing Beat

Advertising Week Europe (AWE) 2025 is underway with thousands of delegates heading through the doors for the third and final day. More than 50 sessions are due to take place today (3 April). One anticipated highlight was a visit by Fire (Montell Douglas) and Nitro (Harry Aikines-Aryeetey) from Gladiators, as well as the BBC execs behind the hit Saturday night show. Staged at 180 Studios, The Strand, London, AWE 2025 opened with a discussion on t…