US EditionB2B Influence Isn’t a Person. It’s a System.
Summary by Michael Brito - Building Brands Online
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B2B Influence Isn’t a Person. It’s a System.
B2B marketers love a good thought leader. But real influence doesn’t come from a ring light and a hot take. It comes from a system of interconnected signals built through consistency, expertise, third-party trust, and now, AI. Influence is no longer linear, and it’s definitely not just personal. It’s algorithmic. B2B influence is changing. It’s dynamic. The Modern B2B Influence Stack Most people think of B2B influence as a person, a charismatic …
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