US EditionUnder Armour's $140 backpack offers a glimpse into the company's future
- Under Armour reported a fourth-quarter revenue of $1.18 billion, down 11%, for the period ending March 31, 2025, amid ongoing sales declines.
- The revenue drop followed continued tariff-related challenges, as most products are made in Vietnam, which faces a 46% US tariff set to expire in July.
- The company improved gross margins to 46.7% by reducing promotions and simplifying product lines while focusing on higher-price and trendier items to attract shoppers.
- CEO Kevin Plank announced a $140 premium backpack signaling a strategic shift toward fewer, higher-margin products, while analyst Simeon Siegel praised the margin gains.
- Despite progress, sales remain muted and Under Armour expects a 4% to 5% revenue decline in Q1 2025, reflecting ongoing economic uncertainty and tariff impacts.
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Under Armour beats quarterly sales estimates amid turnaround efforts
By Neil J Kanatt (Reuters) – Under Armour on Tuesday posted a smaller-than-expected drop in fourth-quarter revenue, helped by the sportswear maker’s turnaround efforts. The Maryland-based retailer has been attempting to reset its business and reverse last year’s sales slump by focusing on full-price sales of its apparel and footwear and lowering promotions, inventory and workforce. “Under Armour continues along in its revenue reset, posting bett…
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Leaning Left1Leaning Right0Center6Last UpdatedBias Distribution86% Center
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86% Center
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C 86%
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