L.A. Chamber of Commerce launches fund for fire-affected small businesses
- On May 5, 2025, a new disaster relief loan program was introduced to assist small businesses with physical storefronts in unincorporated Altadena, providing up to $75,000 to support recovery and job retention efforts.
- The program responds to the devastation caused by the Eaton Fire and aims to support businesses struggling to recover and retain jobs in ZIP codes 91001 and 91004.
- Eligible businesses must operate a physical storefront, have been active for at least six months, and may receive loans up to $75,000 with a 15-year term; applications opened May 6 and close June 3, 2025.
- Supervisor Kathryn Barger emphasized that the Eaton Fire caused significant harm to residents in Altadena, and this initiative is designed to deliver targeted assistance where it is most critically needed, reflecting a strong commitment to the community’s recovery.
- This loan program aims to help stabilize Altadena's economy by enabling small businesses to rebuild, retain employees, and contribute to community resilience after wildfire damage.
17 Articles
17 Articles
She lost her daughter in the Eaton Fire. This is her first Mother’s Day without her.
The three Evelyns are bound by blood, by duty and by obvious beauty. The first Evelyn was a stalwart educator in Los Angeles, born of a Texas family that moved to California in 1879. Her daughter made community her life’s work, raising six children on her own in Altadena. The third Evelyn in this family’s line was brilliant and opinionated, a lover of horror films and probing into conspiracies. It is she her mother mourns this Mother’s Day. Evel…


Mom’s the Word column: Keeping ‘the’ Mother close, musing on this first Mother’s Day after the Eaton Fire
The story Jennifer Magallon tells is this: The morning after Jan. 7, walking up to the unrecognizable ruin of her home, among fallen trees and chunks of rubble, ash in the air, feeling like she could fall to her knees in disbelief, something she saw kept her on her feet. At left, the statue of the Blessed Virgin Mary stands among the ruins of the Magallon family home in Altadena on Jan. 8. At right, the same statue protects the family’s home in …
LA County event will assist reverse mortgage borrowers with wildfire recovery
The communities engulfed in the Los Angeles-area wildfires continue to recover and pick up the pieces. And representatives of Los Angeles County have signaled they want to provide specific guidance for impacted reverse mortgage borrowers to navigate issues that arise with these loans in disaster areas. The county’s Aging and Disabilities Department will host a special event on Saturday, May 10. The event is designed to help older Americans whose…
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