Beyond the Algorithm: Why Brands Must Choose Experience Over Ease - Between 10and5

Beyond the Algorithm: Why Brands Must Choose Experience Over Ease - Between 10and5

Written by: Marcel Swain, MD dentsu X Let’s be frank, today algorithms decide what we see, when we see it, and sometimes how we feel about it, brands face a stark choice: engineer experiences that matter or disappear into the feed. We’re deep into the algorithmic era—where platforms serve content at lightning speed, AI anticipates our every move, and convenience often trumps connection. Yet despite all the data, automation, and precision targeti…