Beyond the billboard: Unlocking the potential of out-of-home advertising - Campaign Middle East
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Beyond the billboard: Unlocking the potential of out-of-home advertising - Campaign Middle East
The global out-of-home (OOH) advertising sector is experiencing robust growth and is projected to reach $67.97bn by 2033, according to a report by IMARC Group. Locally, the UAE’s OOH advertising sector reached $345mn in 2024, and is expected to grow to $498mn by 2030, according to a report by Horizon Grand View Research. In dynamic […] The post Beyond the billboard: Unlocking the potential of out-of-home advertising appeared first on Campaign Mi…
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