Binary climate data visuals amplify perceived impact of climate change

Binary climate data visuals amplify perceived impact of climate change

For much of the global population, climate change appears as a slow, gradual shift in daily weather. This leads many to perceive its impacts as minor and results in apathy (the ‘boiling frog’ effect). How can we convey the urgency of the crisis when its impacts appear so subtle? Here, through a series of large-scale cognitive experiments (N = 799), we find that presenting people with binary climate data (for example, lake freeze history) signifi…