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Black M Bets on a Sporty Hoax for the Release of a New Single and Album

Summary by Stéphane Larue
The former member of Sexion d'Assaut simulated a reconversion in boxing to create the event around the release of his new single "Pull up". A perfectly orchestrated communication operation that reveals his strategy of return to independence. The 4 essential information: A carefully prepared disinformation campaign For several weeks, Black M has [...]
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Stéphane LarueStéphane Larue

Black M Bets on a Sporty Hoax for the Release of a New Single and Album

The former member of Sexion d'Assaut simulated a reconversion in boxing to create the event around the release of his new single "Pull up". A perfectly orchestrated communication operation that reveals his strategy of return to independence. The 4 essential information: A carefully prepared disinformation campaign For several weeks, Black M has [...]

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Stéphane Larue broke the news in on Friday, May 30, 2025.
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