US EditionFive minutes of junk food advertising ‘leads children to eat 130 extra calories’
- At a scientific meeting held in Malaga in May 2025, researchers reported that children aged 7 to 15 consumed more calories after being exposed to junk food advertisements.
- The trial involved 240 children from Merseyside, UK, exposed to five minutes of HFSS food advertisements, which increased calorie intake regardless of media type.
- Children aged 7 to 15 consumed about 130 additional calories each day after viewing junk food advertisements, roughly matching the energy found in either a small chocolate bar or two slices of bread, with those having a higher body mass index tending to consume more.
- Professor Emma Boyland highlighted that brief contact with advertisements for foods rich in fat, salt, and sugar can lead to increased calorie intake.
- These findings support upcoming UK advertising bans starting October 2025 aiming to reduce childhood obesity by restricting unhealthy food marketing on TV and online.
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