US EditionDisney CEO On Positive Reaction To 'Thunderbolts' (Essentially): 'We Actually Tried To Make This One Good!'
- Disney CEO Bob Iger reported on May 7, 2025, during the fiscal second-quarter earnings call that Marvel's film Thunderbolts earned positive reactions at the domestic box office and showed a new creative focus.
- Iger explained that Marvel had previously produced excessive content for Disney+ which diluted quality and caused creative strain, prompting a strategic shift toward fewer, higher-quality theatrical films like Thunderbolts.
- Thunderbolts opened in 4,330 theaters and earned $76 million domestically plus $86.1 million internationally on a $180 million budget, while receiving notably more positive reviews than recent Marvel productions.
- Iger highlighted that Marvel has shifted its focus toward producing higher-quality films rather than simply increasing the number of releases, citing Thunderbolts as the leading example of this new approach.
- Disney’s updated Marvel strategy focuses on streamlining creative output to enhance film quality and profitability, with characters from Thunderbolts confirmed to feature in the upcoming Avengers installment scheduled for release in May 2026.
28 Articles
28 Articles
Marvel’s New ‘X-Men’ Movie Eyes ‘Thunderbolts’ Director Jake Schreier
“Thunderbolts*” director Jake Schreier is being eyed to direct Marvel’s next “X-Men” adventure. Sources stress the deal is in early talks and hasn’t been finalized, but Schrier catapulted to the top of Disney and Marvel’s wishlist after “Thunderbolts*” became one of the MCU’s best reviewed movie in years. Though “Thunderbolts*” started slower at the box office (with $76 million domestically) compared to most Marvel installments, the studio is …
Disney CEO On Positive Reaction To 'Thunderbolts' (Essentially): 'We Actually Tried To Make This One Good!'
thunderbolts movie Disney CEO Bob Iger has seemingly identified why there’s been such a positive reaction to the latest Marvel Studios film Thunderbolts*: they actually tried to make a good movie. While that isn’t what Bob Iger literally said, it’s certainly the implication of his comments, as he acknowledged that Disney became too focused on volume rather than quality in recent years. Speaking on an investor call earlier this week, Iger acknowl…
Thunderbolts* Is 'The First and Best Example' of Marvel’s New Focus on Quality Over Quantity, Disney Boss Bob Iger Says — but Will It Turn a Profit?
Disney boss Bob Iger has bigged up the recently released Thunderbolts*, saying it’s “the first and best example” of Marvel’s new commitment to quality over quantity.Thunderbolts* topped the domestic box office with a $76 million opening, a start that was seen as solid rather than spectacular. For context, that’s ahead of Eternals ($71 million) and Ant-Man and the Wasp ($75 million), which were both considered flops, but below most other MCU movi…
Bob Iger Admits Marvel Lost Focus By Making Too Much Content, Saying 'Quantity Does Not Necessarily Beget Quality' — Here's What Disney Plans To Do Now - Walt Disney (NYSE:DIS)
Disney CEO Bob Iger admitted Marvel lost focus by overproducing for streaming and announced a shift back to high-quality theatrical films like Thunderbolts to restore the franchise's strength and drive future growth.
Bob Iger Praises Thunderbolts as Marvel’s Turning Point Despite Record-Low Opening
Disney CEO Bob Iger has declared Thunderbolts the “first and best example” of Marvel’s renewed focus on quality over quantity—even as the film delivered the lowest summer opening weekend in MCU history. In a way he's right. The film's quality has been praised by critics and viewers alike, but it hasn't made a large quantity of money. The post Bob Iger Praises Thunderbolts as Marvel’s Turning Point Despite Record-Low Opening appeared first on Th…
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