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Bon Bon Bum kicks off US expansion with bold football partnership and playful flavour campaign

Summary by confectionerynews.com
Latin American lollipop brand Bon Bon Bum enters the US market, using a playful sports sponsorship and tropical flavours to connect with Gen Z and grow its confectionery footprint.
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confectionerynews.com broke the news in on Friday, May 2, 2025.
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