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Boohoo bosses 'have chucked brand equity in the bin' as Debenhams rebrand slammed - Daily Star

Summary by Dailystar.co.uk
EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains

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Boohoo bosses 'have chucked brand equity in the bin' as Debenhams rebrand slammed - Daily Star

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains

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Dailystar.co.uk broke the news in on Sunday, March 16, 2025.
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