US EditionBoticário combines viral social media trends and launches its first coloring book, inspired by the brand’s fan-favorite body splashes
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Boticário combines viral social media trends and launches its first coloring book, inspired by the brand’s fan-favorite body splashes
São Paulo, May 2025 – Blending two of the hottest social media obsessions of recent months, Boticário is launching its first-ever coloring book, Boti Splashes, with exclusive illustrations inspired by the iconic packaging of the best-selling body splashes from the Cuide-se Bem line. This launch highlights a new form of escapism that’s been embraced by Gen Z and Alpha through relaxing coloring, while also reinforcing one of the brand’s strongest …
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