US EditionBOXXER Facing Critical Broadcasting Dilemma As 4-Year Sky Sports Deal Nears Its End
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BOXXER Facing Critical Broadcasting Dilemma As 4-Year Sky Sports Deal Nears Its End
British promotional company Boxxer, founded by Ben Shalom, signed a four-year deal with Sky Sports in 2021, becoming the exclusive provider for the broadcasting giant following Matchroom Boxing’s move to DAZN. The lucrative deal, reportedly valued at £32 million over the duration of the contract, is set to conclude at the end of June 2025, and speculation is growing over the possibility of a renewal. Despite suggestions from Shalom that renegoti…
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