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Barry-Murphy Reflects on 'Surreal' Promotion Campaign
Summary by RTE.ie
3 Articles
3 Articles
City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymiedNils Pratley: the ‘Savvy Squirrel looks a hit too tame’City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing.The long-awaited retail investment campaign, which wi…
Coverage Details
Total News Sources3
Leaning Left1Leaning Right0Center1Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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